     |
|
WE INVITE YOU TO JOIN………………….. KOOTENAY ROCKIES
TOURISM
Southeast British Columbia’s
Destination Marketing Organization
Dear Tourism Industry Colleague,
We are pleased to extend to your
business an opportunity to join our Destination Marketing Organization and participate in
the many collaborative marketing programs directed at the positive development of tourism
in the Kootenay Rockies region.
Our regional boundaries include the Alberta border with British Columbia in the east, the US border with Canada in the south and extend
north to the centres of Revelstoke and Golden and west to the Thompson Okanagan region.
As one of British Columbia’s six official Regional Destination Marketing
Organizations, we are contracted to Tourism British Columbia, a Crown Corporation, to
deliver cost-shared collaborative promotional programs. These programs are integrated with
the overall provincial tourism strategies and are supported financially by TBC.
Our goals are essentially very straight forward. We are committed to building business
for our members and assisting in the development of a strong, sustainable tourism industry
for our region and for British Columbia. We believe an industry of this nature can play a
key role in providing dynamic business opportunities, job creation and an increase in
quality of life for residents and visitors alike.
We invite you to join us as a member of Kootenay Rockies Tourism
and be a part of the Kootenay Rockies tourism
industry...............an industry with a bright future.
Thank you for your interest.
Yours in tourism,
Chris Dadson
President, Kootenay Rockies
Tourism
KOOTENAY ROCKIES TOURISM MEMBERSHIP
April 1, 2004 to March 31, 2005
Destination Marketing
The mandate of Kootenay Rockies Tourism is "to
generate tourism revenues by the development, coordination and execution of collaborative
destination marketing programs on behalf of the members of Kootenay Rockies Tourism."
Collaborative destination marketing is cost-effective because programs are
cost-shared amongst a number of participants and these funds are additionally levered with
provincial funds to further increase effectiveness.
In addition, travellers generally do not plan vacations around individual
businesses – in isolation of other factors important to their travel. A
destination’s other amenities and infrastructure play a key role in the holiday
decision-making process.
Destination Branding
An important element of destination marketing is branding. The ‘Kootenay Rockies’ brand:
 | Provides a general descriptive image of the region‘s
tourism products. |
| Capitalizes on existing name recognition and
association. |
| Develops long-term product equity. |
| Supports and adds value to individual product offerings. |
| Differentiates the products of the destination with those of
competitors. |
| Enhances consumer loyalty. |
Active Membership
Kootenay Rockies Tourism
Active Memberships are available to businesses and organizations operating
facilities/services which are components of a Kootenay Rockies
vacation package and/or experience.
Active Memberships are available in one of four activity categories or in the
Accommodation/Food and Beverage/Retail/Transportation Sector. The principal business function of the
member determines the type of membership held.
Members may participate in all marketing initiatives for which their business is
eligible. Eligibility is determined on a project-by-project basis under a number of
criteria including size of project budget, number of members requesting participation and
applicability to the customer's needs.
Active Memberships are available under the following activity categories:
| Touring and Getaway Vacations |
| Snowsport Vacations |
| Golf Vacations |
| Adventure Vacations |
Multiple Memberships
Some members of Kootenay Rockies Tourism
may find it advantageous to hold membership in more than one category. The eligibility for
project participation includes a criteria with significant weighting to the membership
category, in some cases. As an example, major resorts operating golf, ski and wellness or
adventure facilities may wish to maintain the best possible project eligibility
opportunities. Additional memberships over and above the member's principal membership are
available at a rate of 50% of regular cost.
Consortium Membership
Kootenay Rockies Tourism
Active Memberships are available to tourism marketing consortiums at the same rate as
individual businesses. Member consortiums are required to identify a single contact
person, address and phone/fax/email for project inclusion, authorization and billing.
Kootenay Rockies Tourism
Active Memberships are also available to Chambers of Commerce at the same rate as
individual businesses.
Marketing initiatives conducted by consortiums and Chambers may include only one
contact address and one call-to-action (eg: 800 number) unless all participants in the
marketing message are individually members of Kootenay Rockies Tourism.
Accommodation /Food and Beverage/Retail/Transportation Membership
Active memberships are also available in categories of Accommodation
Sector, Food and Beverage Sector, Retail Sector
and Transportation Sector. These are available only to businesses
who operate accommodation/food and beverage/retail/transportation facilities within the boundaries of the
destination.
This membership category is intended to make marketing participation more
affordable for members whose business is a component of the packages of many
activities, but whose marketing budgets are not directed to any one particular product.
Active Membership Rates*
Touring and Getaway Membership
Example: Attractions,Chambers,Resorts,Wellness Properties,Golf
facilities,Ski Facilities,RV Rental,Receptive Tour Operators,Coach Lines,Resort
Condos,Central Reservations Operators |
$ 310 |
Snowsports Membership
Example: Winter Resorts,Heli/Cat Operators,Resort Condos,Central Res
Operators |
$ 425 |
Golf Membership
Example: Golf Resorts,Resort Condos,Central Res Operations |
$ 425 |
Adventure Membership
Example: Rafting,Guest Ranches,Fishing,Adventure Consortiums,Tour
Operators,Lodges |
$ 247 |
| |
|
| Accommodation Sector |
|
| Hotels |
$ 247 |
| Motels |
$ 247 |
| Central Reservations
Operations |
$ 247 |
| Property Management Firms |
$ 247 |
| Resort Condominiums |
$ 247 |
| Bed and Breakfast/Direct
Rental |
$ 195 |
| Campgrounds |
$ 195 |
| RV Parks |
$ 195 |
| |
|
| Transportation
Sector |
$ 247 |
| |
|
| Food and Beverage/Retail Sector |
$ 195 |
|
Entertainment & Culture |
$ 195 |
| *Includes $15 assessment for Kootenay
Rockies Tourism membership in the Council of Tourism Associations of British
Columbia (COTA). Additional Memberships 50% of regular rate (no additional assessment for
COTA). |
|
Active Membership Benefits
| Tourism Partners Program Participation** |
| Internet Listing with Link to Your Site |
| Enquiry Referral Service |
| Brochure Distribution |
| Consumer Show Representation |
| Familiarization Trip Coordination |
| Tourism Library Service |
| Image Bank
|
| International Marketplace Representation |
| Tour Operator Contacts |
| Industry Networking Opportunities |
**Not all active members are eligible to participate in all projects
delivered under the Tourism Partners Program. For project details, please visit our online
Member's Marketing Manual and for
eligibility by membership category please click here.
Please click below for application form:
Industry Support Membership
The Kootenay Rockies Tourism Industry Support
Membership is open to application from businesses and individuals not eligible for Active
Membership, but wishing to support the visitor industry of the Kootenay
Rockies region and the activities of Kootenay Rockies Tourism.
In most cases Industry Support Members will be suppliers to Kootenay
Rockies Tourism.
Industry Support Members are not considered to be active members of Kootenay Rockies Tourism, in terms of
eligibility to participate in marketing programs, nor does the membership provide the
right to vote or to hold office in the Association.
Industry Support Memberships cost $ 178 annually.
Please click below for Application Form.
|
|
|
